Media and PR Exposure
Media Coverage and Reach
Sponsor branding will be prominently featured across multiple high-visibility platforms throughout the event and - importantly - during the two years of preparation that lead up to it. Logos can appear on all rowing clothing I use, including technical shirts, jackets, and caps that are worn daily and showcased prominently in every video and photo. Branded merchandise such as t-shirts, mugs, and stickers will be shared with supporters and sold online, extending reach well beyond the boat. Social media content will regularly highlight sponsor gear in action, while event appearances and post-row talks offer further exposure through branded apparel. Additionally, logos can be included in my regular newsletters, event updates, and printed materials. This multi-channel presence ensures sponsors gain consistent, authentic visibility across digital, physical, and media touchpoints, connecting their brand with adventure, resilience, and global storytelling.
Online and Live Content
YouTube: Over 2.8 million lifetime views on the official YouTube channel, with live coverage and pre-recorded content engaging viewers across more than 53 countries.
Livestreams: More than 70 livestreams were broadcasted across YouTube and Facebook during the 2023 season, generating over 400,000 average yearly live views.
Race Tracking: The YB Races tracker had 2.9 million unique views in the last 12 months, showcasing a strong following of ‘dot watchers’ who track the teams' progress in real-time.